Kitkat is a United Kingdom based company for chocolate covered wafers. It broadly focuses on "taking a break" as it's tagline clearly says "Have a break, have a Kitkat".

The first concept revolves around utilizing a break properly by taking  a "Musical Break" and emphasizing on "Music Therapy".

The second concept focuses on "Taking a break from working hours" and the idea of one should live their break and take time for each other.